Nokia phones look to the future, and to the past

Set up by ex-Nokia executives who have licensed the famous brand, HMD Global -- as the year-old company is known -- has focused on mid-priced Androids and even sub-$100-priced phones since entering the smartphone market.

Chief Executive Florian Seiche said HMD has sold around 30 million phones after introducing 11 new phone models over the past year. On Sunday, it announced two new models, plus refreshed versions of three phones first offered last year.

“We feel great about the momentum we had in 2017 and that gives us the confidence to double down in 2018,” Seiche told reporters at a briefing in London ahead of the product launch.

Mobile phone market tracker Counterpoint Research said Nokia phones surged during 2017 to become the world’s No. 1 seller of low-cost feature phones and No. 11 in smartphones after only entering the market last year. On a combined basis, Nokia now ranks as the No. 6 mobile phone seller, Counterpoint calculates.


Source :- reuters

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